Aclewe Brand Management
Today, nobody wants to be regarded as simply part of a crowd. To be effective communication must address each person individually. The message must stand out above the background noise of innumerable advertising messages. To get the attention of the target audience and stay on their minds, consistent, unmistakable communications are just as important as a good, sturdy brand. They serve each other: Only when the brand has strong recognition and always appears reliable, can an emotional convincing and inspiring customer relationship dialogue begin.
The power of Aclewe for strong brands lies in the Aclewe brand management method itself. We use all proven channels and mediums for a multi-disciplinary, tailor-made campaign. Nothing is ever left to chance. Genuine, Simple and Direct.
1. Aclewe Brand Analysis
- Market analysis
- Target audience analysis (identification, segmentation, use and user typology)
- Competition analysis
- Actual profile (derivative brand status, production SWOT matrix)
2. Aclewe Brand Strategy
- Target profile (derivative of the strategic requirement)
- Brand vision (brand and advertising statement)
- Positioning within the range of competition
- Communication strategy
- Copy strategy (consumer benefits, reasons why, USP/UAP, tonality)
- Communicationmix
- Media strategy
3. Aclewe Brand Realisation
- Name identification - For details click Aclewe Name Tool
- Corporate identity - For details click Aclewe CI-Tool
- Campaign development (contingent pre-testing)
- Implementation of a single medium (traditional, direct or online etc.)
- Progress control (quantitative, qualitative)
- Optimization and control